![]() Yellow pages provide easy access to a variety of services/businesses which may not all show up in your Google search. “yellowpages.xx” exists in 75 countries now. They have some added features of reviews, discussion boards and website/social media links. Since the printing of yellow pages has ceased, these directories are now available on the internet. Today, yellow pages have become a commonly used term for any telephone directory for commercial use in many countries. As opposed to other telephone directories, these contacts were sorted in categorical order and not in alphabetical order. This information was printed for advertisement purposes on yellow-coloured pages. They include names, contact information and business addresses. Yellow pages are telephone directories for businesses and organizations. In this article, we will explore what was so special about these pages that we still use them today, and how web scraping can help. Such a position can have negative effects on prices, quality and range of the products or services in question.The concept of yellow pages came in 1883 when a printer in the US ran out of white pages and printed the directory information on yellow pages instead which soon led to the official yellow pages book to be published. When reviewing mergers and acquisitions, the NMa assesses whether effective competition in the market is significantly impeded, particularly when a dominant position is created or strengthened. The NMa investigated how the Dutch market would be affected by the intended concentration, taking into account in its assessment the fact that both companies would integrate their directories into a single directory. Businesses are offered the opportunity to advertise in these directories. ![]() The companies that are involved in the acquisition offer both paper and online versions of directories with contact details of businesses and individuals. In addition, users will receive a single directory with all the information they need,' says Mr. ![]() 'In practice, the integrated directory will be consulted by more users, which is beneficial to advertisers. Their websites will also be integrated into one online directory. Part of the equation was that the acquisition will result in consumers receiving Yellow Pages Netherlands and De Telefoongids as one business directory in 2009 at the latest. 'The group of advertisers who will be disadvantaged by the acquisition is nonetheless smaller than the group of those who will benefit from it,' says Pieter Kalbfleisch, chairman of the Board of the NMa. The NMa notes that a small group of advertisers might be disadvantaged by the acquisition. The NMa expects that, in time, advertisers will follow the users. The NMa investigation also revealed that the use of paper versions of business directories has considerably decreased in recent years, as users increasingly favor online search alternatives. Furthermore, a substantial number of advertisers indicate that they will consider switching to other media, including both offline and online media, or that they will completely stop advertising in the business directories of both companies in case of a price increase. The number of advertisers who, in the past, have indeed switched to the other competitor after prices were raised is small as well. The number of advertisers who say they will switch to the other competitor if, for example, prices were to be raised is small. The results of the investigation show that current competition between the two companies is limited. Having conducted a detailed investigation, the Netherlands Competition Authority (NMa) sees no impediments to the acquisition of Yellow Pages Netherlands, a division of Truvo Netherlands, by De Telefoongids, a division of European Directories.
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